Trusted by Fortune 500 executives and 200+ of the world’s most innovative teams
The Neurotesting Consultants
95% of all decisions are unconscious — we bring them to light.
Join us in making subjective opinions irrelevant and eliminate guesswork.
How it works
You can't trust what people say they feel. Because they simply aren't consciously aware. Cognii reveals how consumers truly feel in their heart... and mind.
As experts in applying neurotech commercially, we enter your company as a trusted partner tasked with testing a specific hypothesis, setting up a neurolab, or anything in between. At the heart of this lies neurotesting.
Neurotesting is the art of tracking activity in specific parts of the brain using neurotech and eye-tracking. This allow us to measure cognitive load, focus, motivation, arousel, and stress (also known as neurometrics) down to a millisecond — providing millions of datapoints across different neurometrics.
Gathering and catogorizing the relevant neurodata is, however, only the first part of successful neurotesting. Understanding, analyzing, and retrieving the relevant insights from millions of data points is no easy feat and usually confined to the offices of top universities. Luckily we have decades of experience in applying neuroscience across industries.
Neurotested users' reactions to the VR/AR space, which became Google Tango AR. This was hugely successful as a major part of Google's mixed-reality strategy and implementation.
Through neurotesting, IKEA tested and gained insights into a completely new and groundbreaking renewable energy service, leading to a very successful launch.
Through applying neuroscience, we uncovered how ads shape in-store decisions — turns out your paint choice is made before you even reach the shelf!
Neurotesting revealed a clear distinction between conscious and subconscious responses to architectural design, reshaping how architectural environments are created.
Meta wanted to understand how people respond to social interaction in Virtual Reality. Surprisingly, they were as engaging as in-person meetings.
Used neurotech to measure people's emotional responses to music. Applied machine learning and AI to create the "Beat of a Billion" for Spotify's launch in India.
Neurotested customers' mood responses in virtual environments with VR to help TESCO identify the best-designed store entrances and maximize in-store engagement.
Visa wanted a signature sound for successful card payments. We helped identify the optimal sound, later dubbed the Zlatan Sound after the campaign's celebrity ambassador.
Partnering with Vodafone and Ericsson, we uncovered the effect of streaming delays — turns out it's about the same as watching a horror movie!
Not only have we partnered with the biggest brands in the world and delivered actionable, measurable impact to their business, our methodology is built on robust and validated science, developed in collaboration with top-tier universities across the globe.
Our work primarily focuses on four core domains within neurotesting, with additional bespoke solutions available based on specific needs:
And you will too. Here is why.
Every case is unique — there's no one-size-fits-all approach to neurotech and neurotesting. Our founder, Thomas Z. Ramsøy, literally wrote the book on neurotesting. But don't take our word for it — here's what our clients say:
Head of Business Development
After testing partner applications built in our various AR and VR platforms, Thomas and the team at cognii provided highly quantifiable and unique insight into why and how the various hardware in our portfolio was appropriate in different use case scenarios.
This insight is critical to us given how data-driven we are in our decision-making process.
Head of Innovation Sustainability
Before entering a strategic new area for our company, we tested customer responses in multiple markets.
Here, using consumer neuroscience with cognii provided crucial customer insights to drive our decisions.
Research Manager
Businesses often struggle to understand what their customers are really thinking. Self-reports are filled with pitfalls to gain such insights.
When working with cognii to study consumer responses to ads on Twitter, we have gained an extra new layer of insights both for internal use and for our users to show the power of our platform.
Using neurotesting, we help you eliminate guesswork, remove blindspots, and accelerate time to succesful commercialization. Simply put, we help set you up for success.