Curious about how applying neurotech and neurotesting leads to actionable, measurable insights with real commercial impact? Explore our case studies from partnerships with leading brands like Spotify, IKEA, Google, Vodafone, Meta, VISA, and TESCO.
Two To Tango
Neurotested users' reactions to the VR/AR space, which became Google Tango AR. This was hugely successful as a major part of Google's mixed-reality strategy and implementation.
Pre-launch Testing
Through neurotesting, IKEA tested and gained insights into a completely new and groundbreaking renewable energy service, leading to a very successful launch.
Revolutionizing Retail
Through applying neuroscience, we uncovered how ads shape in-store decisions — turns out your paint choice is made before you even reach the shelf!
Living Space Emotions
Neurotesting revealed a clear distinction between conscious and subconscious responses to architectural design, reshaping how architectural environments are created.
Virtual Relationships
Meta wanted to understand how people respond to social interaction in Virtual Reality. Surprisingly, they were as engaging as in-person meetings.
Beat of a Billion
Used neurotech to measure people's emotional responses to music. Applied machine learning and AI to create the "Beat of a Billion" for Spotify's launch in India.
Setting the Mood
Neurotested customers' mood responses in virtual environments with VR to help TESCO identify the best-designed store entrances and maximize in-store engagement.
Zlatan Sound
Visa wanted a signature sound for successful card payments. We helped identify the optimal sound, later dubbed the Zlatan Sound after the campaign's celebrity ambassador.
Streaming Horrors
Partnering with Vodafone and Ericsson, we uncovered the effect of streaming delays — turns out it's about the same as watching a horror movie!