Applying neuroscience across domains
Whatever your challenge, we've got you covered.
While most businesses guess what people want, measuring actual brain responses enables us to see the truth. People can't explain why they make certain choices — their brain activity reveals what they really respond to. This lets us cut through assumptions and create products, spaces, and experiences that genuinely work for people on a subconscious level.
Together, we can apply neuroscience and create direct and meaningful impact for your business. Jump directly to each domain solution to learn how you can benefit from applying neuroscience:
We use neuroprototyping to test and refine new ideas and prototypes, integrating insights from unconscious decision-making to enhance product development, user experience, and market fit. Effectively leading to a successful MPV and product release that leapfrogs the usual growing pains of a new product.
The Cognii approach, featured in Leading Transformation – How to Take Charge of Your Company's Future (HBR Press, 2018), equips leaders with actionable tools to drive disruptive change.
"Many leaders struggle to lead disruptive change. Leading Transformation provides new tools to overcome the hurdles to success."
Break free from incremental thinking with a narrative-driven method to explore bold possibilities. We help your team craft strategic stories around your product or service, following a narrative arc that motivates action. Formats like cartoons, rap battles, and speculative fiction immerse teams in vivid future scenarios that spark alignment and excitement.
Identify and overcome the barriers holding back your innovation. Using behavioral design, we map decision bottlenecks, evaluate team dynamics, and align processes, incentives, and culture to match your ambitions. Our tools boost creativity and decision-making to clear the path for success.
Reduce risk and embrace uncertainty with our proven NeuroPrototyping method. By integrating neurometrics, biometrics, and behavioral insights, we deliver data-driven experimental designs that validate your direction. Trusted by Fortune 500 companies, NGOs, and hospitals, this approach keeps you on course for breakthrough innovation.
Transform management practices by integrating neuroscience to improve leadership effectiveness and team dynamics, fostering a more engaged workplace.
company stress mapping, response to C-suite talk, change management testing, intervention assessment
Harness neuroscience to analyze product responses, including usability, learning curves, adoption rates, and habitual usage patterns. Uncover actionable insights to optimize product development and ensure long-term user satisfaction.
UXD, product interaction, learning curve, adoption
Optimize retail strategies through neurodata insights, enhancing customer experiences and driving loyalty by understanding unconscious consumer behavior.
store mood mapping -- vi kan teste hvordan folks emotioner og kognition er i forskellige dele af butikken, med Lowe's og Tesco store signage -- effect of testing the amount of testing store signage on consumer responses and choices. Gjort med Hershay's og Safeway -- nævn dem, selv om det ikke er offentligt, så må de jo bare bede os om at tage det ned hvis det er
store mapping, store design, signage testing etc
Leverage neuroscience to evaluate how design elements — such as layout, color schemes, and interaction patterns — affect user engagement, emotional response, and overall experience, ensuring designs align with user needs and preferences.
design responses (comparable to product testing, focus on design)
Improve digital interactions by analyzing user behavior on platforms and interfaces. Identify cognitive and emotional responses to streamline user flows, reduce friction, and foster seamless engagement with digital products.
Use neurotesting to inform and optimize design and architectural choices, creating spaces that resonate with users on a subconscious level.
test af living spaces, work spaces, buildings, stadiums
Provide tailored studies across various industries, delivering customized insights to meet unique challenges and enhance decision-making.